Who is Kaylyn?

Hi! I am Kaylyn Garcia, and I am from the Northern Virginia area. I am senior at James Madison University in Harrisonburg, VA. I am pursuing a Bachelor's degree in Marketing with a concentration in Digital Marketing followed by a Computer Information Systems minor.

I'm a Pet Lover

Rico is currently two and a goofball who loves to swim and adores the snow! I usually annoy him, but that's my job as a little sister right!??

Fun Fact: If he fully stands up, he's taller than me!

I Cannot Live Without

Music

Anyone who gets to know me, will understand my appreciation for my love of music. I listen to about anything including electronic dance music (EDM), RnB, Country, Folk, Reggaeton, Pop, and so much more!

Here are some of my favorite albums!

BREAKAWAY 2025

I recently had the chance to go see my favorite DJ, John Summit in Charlotte, NC on September 26th, 2025!

Why Digital Marketing?

I've always been drawn to digital media and the ways it connects people. I am fascinated by how different cultures and brands communicate their stories online. My curiosity for trends started early (I had my first social media account at just 10 years old) - and since then, I've enjoyed exploring the social media side of digital marketing. From researching and identifying target audiences, conducting SWOT analyses, collaborating with team members, and ultimately creating and analyzing campaigns, I love every step of the process.