Integrated Marketing Communications Plan

During my time at James Madison University, I had the opportunity to work with real companies to create a comprehensive IMC plan. This plan promotes White Oak Lavender Farm as a relaxing, nature-inspired destination in the Shenandoah Valley. It combines digital marketing, print media, and public relations to increase brand awareness, attract visitors, and boost sales. The strategy focuses on wellness and sustainability to create a consistent and engaging brand experience across all channels.

My Projects

A diverse executive board of young professionals in business suits posing together outside an office building.

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Social Media Marketing Plan

This social media marketing plan for Aristocat Café focuses on strengthening the brand's online presence to increase cat adoptions from the Humane Society of Shenandoah County. I gained skills in conducting detailed competitor analyses, developing effective consumer personas, paid and organic campaigns, and platform-specific strategies. By tracking and setting a budget for each tactic, the plan aims to boost their brand, engagement, and adoptions while showcasing the café's cozy atmosphere and love for cats.

Association of Latino Professionals for America (ALPFA)

As Marketing Chair for ALPFA, I manage the organization's Instagram presence to increase engagement and brand awareness. I create posts and stories that feature trending relevant hashtags, clear call-to-actions, and interactive elements like polls to connect with our audience. I also collaborate with other campus organizations to expand our reach, strengthen partnerships, and promote ALPFA's mission of empowering Latino professionals in business and leadership.

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White Oak Lavender Farm marketing report featuring lavender fields, essential oils, and wine.

Purple Ink Agency marketing brochure featuring lavender fields, agency philosophy, and vision statement.

Aristocat Cafe strategic social media marketing plan document featuring cat latte art in a tea cup.

A tabby cat sleeping on a shelf above a marketing social media strategy table of contents.

JMU CoB Inclusive Leadership Council team building recap showing students collaborating in a classroom.

ALPFA meeting recap featuring JMU MBA Program prizes, branded lanyards, and students networking in a classroom.