Social Media Marketing Plan

Using bright visuals and event focused settings , the mockups position BYOMA as a go-to skincare brand highlighting hydration barrier support, and ease of use without compromising affordability. The campaign also includes concepts for hosted influencer trips and event-based advertisements to demonstrate how experiential marketing could drive community engagement and brand awareness.

Objectives, Goals, and Tactics

The main focus is driving measurable growth in brand awareness, engagement, and sales through its Skin Barrier Pop-Up event.

The campaign aims to increase WOM (word-of-mouth) and UGC (user-generated content) by 40%, boost social media reach by 30% and engagement by 25%, and grow online sales by 20%.

These goals are supported by a full-funnel approach that uses influencer partnerships, real-time content creation, and post-event amplification, along with conversion tactics like retargeting ads, QR codes, and exclusive offers to turn engagement into purchases.

The social media strategy supports these goals by assigning each platform a distinct role in the customer journey.

Instagram and TikTok are primary drivers of engagement and visibility, leveraging influencer content, trends, and UGC (user-generated content) to build authenticity and encourage participation. Facebook focuses on community-building, education, and customer relationships through discussions and informative content, while YouTube enhances credibility with long-form videos such as skincare routines, ingredient breakdowns, and event recaps.

Together, these platforms create an integrated ecosystem that amplifies the event experience, sustains digital conversation, and drives conversions.

Social Media Platforms